If you're the desk, everything ends up on you.
Whether you run a software company, a catering business, or a storefront, the pattern is the same:
Finance, payroll, and systems live in your head
Operational questions keep interrupting your real work
Small details pile up and slow progress
You're spending too much time maintaining instead of building
You didn't start the business to manage the back office.
But without support, that's where the time goes.
The Operations Desk is where operational work lands—and gets handled.
The Operations Desk is an embedded operations function inside your business.
We take responsibility for recurring operational execution so things move forward cleanly and reliably—without you getting stuck in the details.
What lives on the Desk
We don't sell tools or task lists.
We handle the operational work that creates drag for founders and owners.
Financial operations
Bookeeping oversight and accounting software setup
Invoicing, collections, and payroll coordination
Operational Execution
Vendor and contractor coordination
Recurring back-office work and follow-through
Systems & Process
Administration of core operational systems
Workflow setup, cleanup, and documentation
Communication & Coordination
Routine business communications and updates
Internal follow-ups and coordination with external partners
Website, seo & digital infrastructure
Website setup, maintenance, and ongoing updates
Basic SEO upkeep and email list management
Legal & Compliance Support
Coordination with external legal counsel
Contracts, renewal, compliance tracking, and record keeping
How it Works
We understand how your business runs
We learn where operations live today, what's recurring, and what's slowing you down.
We embed the Desk
Ongoing support, clear ownership, and a steady operating rhythm, integrated into how you already work.
The business moves forward
Fewer interruptions. Less friction.
More time and energy for high-value work.
We embed the Desk
Ongoing support, clear ownership, and a steady operating rhythm—integrated into how you already work.
The business moves forward
Fewer interruptions. Less friction.
More time and energy for high-value work.
Technology-Driven
We implement smart tools (QuickBooks, Xero, HubSpot, Salesforce, Monday.com) to automate and simplify.
Meet the Team
The OperationsDesk is led by professionals with expertise in finance, administration, and organizational support. We help businesses and nonprofits simplify their back-office operations, so leaders can focus on growth, impact, and the people they serve.
Michael Goldstein
Executive leader with 17+ years of experience in operations, finance, and organizational strategy.
Executive leader with 17+ years of experience in operations, finance, and organizational strategy.
Finance professional specializing in bookkeeping and back-office management for growing organizations.
Shoshana Zeifman
Finance professional specializing in bookkeeping and back-office management for growing organizations.
Let's Work Together
TheOperationsDesk
Embedded operational support for founders and owner-operators
US & Canada
Who this is for:
Owner-operations of service, retail, or food businesses
Tech founders running lean teams
Businesses without a dedicated operations lead
Owners who wants momentum without burnout
Professional services firms